Put your pitch into the body of the e-mail. Most members of the media don’t want you to send attachments with your emails, unless they request them. Don’t send attachments with your emails, unless they’re requested. Many media pros have said that they don’t have a lot of time to read through long e-mails, so a couple of paragraphs are all they want.ĥ. If you are speaking to a member of the media on the phone and he or she sounds very busy, quickly explain the highlights of your pitch and offer to send the rest of the information via e-mail. (This is one of the first things I work on with my clients.) You should be so clear on your key messages (i.e., the most important golden nuggets of wisdom you want to share with the world) that you can leave concise voice mail messages or answer questions quickly. This does not mean, however, that you can’t offer them another story unless they have told you that YOU are not right for their respective media outlets. If they tell you that your story is not right for their audience, believe them. In essence, they are the experts on their particular media outlets. Top 10 Media Relations Tips from a Media TrainerĮditors, journalists and producers are paid to find stories that will interest their respective audiences.
This is the list of media relations tips that I created, based on what I have learned while working with the media over the last 20+ years. They each have specific needs, but there are some things that many members of the media who I have interviewed agreed upon.
HIGHTAIL INVESTOR RELATIONS HOW TO
Good media trainers educate you on how to work well with all types of people who work in the media - TV producers, radio producers, print editors and writers. Media training is about much more than your delivery on camera.
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